Numbers and Values

Not too long ago, you were force fed the idea that all must be tracked in life in order to improve.  Your steps.  Your calories.  Your body fat.  The mpg on your car. Your download speeds.  Your GB limit on your phone plan.   Then track your improvement.  Then post those numbers to compare your number with others to see who is improving more.  The same tracking orgy is taking place in business.  Clearly, it should apply to law firms.

In small law, you are now told you should (must) track your clicks. The lifetime value of a client. Your monthly billings.  Your YOY numbers. Your facebook campaign.  Your expenses. Your reviews. Your ROI. Your assistant's ROI.  Your rent as a percentage of the firm's gross income. Your matter flow (what?)

Then, after this, you should maybe do some legal work.

No.

Stop quantifying everything in hopes that you'll make discoveries that will change the way your firm runs.  These guys don't care about numbers.  They care about quality.  They care about purpose.  They care about fit.  They care about craftsmanship. They care about the value they provide the customer.  The numbers are secondary.  The numbers are a byproduct of, and not a starting point to, the relationship.

People are not numbers.  Law is not numbers. Data, like most other things, is only valuable when placed in the proper context and given the weight it deserves.  Focus on quality in your firm and in your way and the numbers will tell you the story later.